International conference on Marketing at IBA begins Saturday

KARACHI: The Institute of Business Administration (IBA) is all set to host the second International Conference on Marketing on May 3 and 4, 2014 (Saturday and Sunday) at its main campus.

According to the press release, the conference, to be convened by Yasmin Zafar, aims to explore the changes taking place in various facets of marketing.

The conference is designed to provide a rich blend of theory and practice through discussions on the latest advancements and their implications for marketers, the press release said.

Dr Ishrat Husain, Dean and Director of IBA, will also be addressing the conference. Industry leaders from New World Concepts, P&G and Jang Group are on the panels, it added. -PR

Amitabh Bachchan, Katrina Kaif invited for cultural conference in Lahore

O

Bollywood megastar Amitabh Bachchan and actress Katrina Kaif have been invited for the annual Literary and Cultural Conference to be held in Lahore, organisers said.

According to a report in Dawn newspaper, Amitabh Bachchan, 71, and Katrina Kaif are among the many foreign dignitaries, who may attend the event organised by the Lahore Arts Council.

The organisers are hopeful that both Bachchan and Kaif will attend the proceedings in Lahore.

“We have sent invitations to 12 personalities from India, mostly writers, including two prominent faces from Bollywood-Amitabh Bachchan and Katrina Kaif. Hopefully they will attend the conference,” Zulfiqar Ali Zulfi, Programmes Deputy Director, said.

Other personalities who have been sent invitations include Gulzar, Javed Akhtar, Shabana Azmi and Shamim Hanfi.

This year, the conference is themed around nostalgia, and the title is ‘Beetay Huway Din Yaad Atay Hain’.

Renowned people from all fields have been invited to speak at the conference, which will be held from May 24-26 at the Alhamra Art Centre, The Mall.