Yahoo won’t let users Google, Facebook authentication for Flickr

"Yahoo is continually working on improving the user experience, the company said in a statement.

Yahoo Inc will stop letting consumers access its various online services, including Fantasy Sports and photo-sharing site Flickr, by signing-in with their Facebook Inc or Google Inc credentials.
The change, which will be rolled out gradually according to a Yahoo spokeswoman, will require users to register for a Yahoo ID in order to use any of the Internet portal’s services.
The move marks the latest change to Yahoo by Chief Executive Marissa Mayer, who is striving to spark fresh interest in the company’s Web products and to revive its stagnant revenue.
“Yahoo is continually working on improving the user experience,” the company said in a statement, noting that the new process “will allow us to offer the best personalized experience to everyone”.
The first Yahoo service to require the new sign-in process is Yahoo Sports Tourney Pick’Em, a service focused on the NCAA college basketball tournament which begins later this month. News of the change to Yahoo’s Tourney Pick’Em sign-in process was first reported by the technology blog Betanews.
Since Mayer took the reins in 2012, the company has rolled out new versions of many of its key products, including Yahoo Mail and Yahoo Finance. Last year, Yahoo announced a program to recycle inactive Yahoo user IDs, letting new users claim email addresses that have not been used for more than 12 months.
In eliminating the Facebook and Google sign-in features, Mayer, a former Google executive, is effectively reversing a strategy that Yahoo adopted in 2010 and 2011 under then CEO Carol Bartz.
The change to the Tourney Pick’Em sign-in process began on Monday, the Yahoo spokeswoman said, noting that users could still access other services with Google or Facebook IDs.
The sign-in buttons for Facebook and Google will eventually be removed from all Yahoo properties, the Yahoo spokeswoman, though she declined to provide a timeframe.

Yahoo new-look website features read-it-later, endless scrolling

The new Yahoo India homepage

Yahoo launched a revamped version of its homepage in India on Friday. The new website features a cleaner look and gives you access to better personalisation features. The new homepage has been modelled on Yahoo’s US page.
Foremost among the new features is endless scrolling. The homepage now loads news stories as you scroll, eliminating the need to click for more content. One can also see local weather, horoscope, trending stories, Flickr photos, stocks and upcoming birthdays (through Facebook sign-in). The new homepage comes days after Yahoo decided to block Facebook and Google sign-ins to use its services.
If you sign in to Yahoo, you can also save stories to read later. Every story has a “Y” button next to it. Stories are saved when you click that button.
“The new Yahoo homepage has a cleaner look, is easy to use and lets you personalise the page to quickly find stories you like. A team of editors picks top stories, while our algorithms show the rest of the stories based on what you have clicked. For example, you’ll see a lot of technology related stories in my feed because I follow tech regularly,” Nitin Mathur, senior director and head of marketing, Yahoo India and Southeast Asia, said.
Apart from India, the revamped homepage is now available in Singapore, Malaysia, Indonesia, Philippines and Vietnam.